Analytics Dashboard Guide

Overview

Learn how to use TradieLink's analytics dashboard to track your business page performance, understand customer behavior, and optimize your online presence.

Accessing Your Analytics

To view your analytics:

1. Sign in to your TradieLink dashboard
2. Navigate to Admin > Analytics
3. Or find "Analytics" in your main dashboard

Understanding Your Analytics Dashboard

Key Performance Metrics

Your analytics dashboard displays essential metrics:

Page Views:

• Total number of times your pages were viewed
• Includes repeat visits from the same visitor
• Shows overall traffic volume to your business

Unique Visitors:

• Number of individual people who visited your pages
• Excludes repeat visits from same person
• Indicates your actual audience reach

Average Time on Page:

• How long visitors spend viewing your content
• Longer times indicate engagement
• Helps assess content quality and interest

Total Enquiries:

• Number of contact forms submitted
• Direct measure of lead generation
• Key conversion metric for your business

Filtering Options

Business Filter: Filter analytics by specific business:

• All Businesses: Combined analytics across all your business pages
• Individual Businesses: Select specific business pages to analyze
• Use the business selector to focus on particular services or locations

Date Range Selector: Use the date range buttons to analyze specific periods:

• Last 7 days: Week-over-week performance
• Last 30 days: Monthly trends and patterns
• Last 90 days: Quarterly business analysis

Daily Activity & Event Tracking

Daily Activity Summary

The Daily Activity section shows daily performance metrics:

• Date: Each day's activity summary
• Views: Total page views for that day
• Enquiries: Contact form submissions
• Contacts: Direct contact attempts

Event Types Analysis

The Event Types section tracks different user interactions:

Page Load:

• When someone first visits your page
• Initial page load events
• Shows total page load occurrences

Page View:

• Total page views across all visitors
• Includes repeat views from same visitor
• Primary engagement metric

Page Leave:

• When visitors exit your page
• Helps understand bounce rate
• Shows engagement duration

Form Interaction:

• Contact form interactions
• Field focus and blur events
• Form engagement tracking

Request Metrics

Lead Generation Tracking

The Request Metrics section shows different types of customer inquiries:

Quote Requests:

• Potential job opportunities
• Service-specific inquiries
• Pricing requests
• Project scope discussions

Booking Requests:

• Scheduled work appointments
• Service bookings
• Direct scheduling requests
• Confirmed work opportunities

Contact Clicks:

• Direct contact attempts
• Phone number clicks
• Email link interactions
• Immediate contact actions

Recent Activity Log

Real-Time Activity Tracking

The Recent Activity section provides detailed, chronological event tracking:

Event Details:

• Event Name: Specific action taken (Page Load, Page View, Form Interaction)
• Event Type: Category of interaction (page_load, page_view, form_interaction)
• Business: Which business page the event occurred on
• Timestamp: Exact date and time of the event

Understanding Recent Activity:

• Monitor real-time visitor behavior
• Track form engagement patterns
• Identify peak activity periods
• Analyze user interaction sequences

Additional Analytics Features

Note: The following features are planned for future updates:

Geographic Analytics

• Service area performance tracking
• Location-based insights
• Market penetration analysis

Traffic Source Analysis

• Direct, search, and social media traffic
• Referral source tracking
• Marketing campaign effectiveness

Device Analytics

• Mobile vs desktop performance
• Device-specific optimization insights

Advanced Reporting

• Custom report generation
• Data export functionality
• Scheduled reporting

Using Analytics for Business Growth

Key Performance Indicators

Monitor These Metrics:

• Page Views: Track overall traffic growth
• Unique Visitors: Measure audience reach
• Average Time on Page: Assess content engagement
• Total Enquiries: Monitor lead generation

Business Insights

Understanding Your Data:

• Compare performance across different businesses
• Identify peak activity periods
• Track form interaction patterns
• Monitor recent activity trends

Making Data-Driven Decisions:

• Focus on high-performing business pages
• Optimize content based on engagement time
• Improve forms based on interaction data
• Plan marketing around peak activity times

Troubleshooting Analytics Issues

Common Problems

Missing or Zero Data:

• Check date range settings (try different time periods)
• Verify your business pages are published and live
• Ensure you're looking at the correct business filter
• Contact support if data seems incorrect

Understanding Your Metrics:

• Page Views may be higher than Unique Visitors (normal)
• Zero enquiries could indicate form issues or low traffic
• Recent Activity shows real-time events as they happen
• Event Types help understand user behavior patterns

Data Interpretation

Reading Your Dashboard:

• Use business filters to focus on specific pages
• Compare different date ranges to see trends
• Check Recent Activity for real-time insights
• Monitor Request Metrics for lead generation

Need Help?

For assistance with analytics:

• Email Support: support@trde.link
• Response Time: Within 24 hours during business days
• Include: Account details, specific metrics questions, screenshots if helpful