QR Code Generator Guide

Overview

Learn how to generate and use QR codes for your TradieLink business pages to make sharing your digital business card quick and easy.

Accessing the QR Code Generator

To create QR codes for your business pages:

1. Sign in to your TradieLink dashboard
2. Navigate to the QR Code Generator (found under Admin or Tools)
3. Or look for "Generate QR Code" in your business page settings

Creating Your QR Code

Step 1: Select Your Business Page

1. Choose the business page you want to create a QR code for
2. If you have multiple pages, select the most relevant one
3. Preview shows how the QR code will look
4. Verify the correct page URL is selected

Step 2: Generate the QR Code

1. Click the "Generate QR Code" button
2. Wait a few seconds for processing
3. Your custom QR code will appear
4. The code is automatically optimized for scanning

Step 3: Download and Use

Once generated, you have several options:

Download PNG:

• High-resolution image file
• Perfect for printing and digital use
• Transparent background available
• Multiple sizes available

Print:

• Direct printing option
• Optimized for business card size
• Various print formats supported
• Print-ready quality assured

Share:

• Direct link sharing
• Email to yourself or team
• Social media sharing
• Copy link for messaging apps

QR Code Best Practices

Size and Placement Guidelines

Minimum Size:

• At least 2cm x 2cm (0.8" x 0.8") for print
• 200x200 pixels minimum for digital
• Larger sizes scan more reliably
• Leave white space around the code

Optimal Placement:

• Eye-level or easy-to-reach locations
• Good lighting for scanning
• Flat, non-reflective surfaces
• Clear, unobstructed access

Design Considerations

Contrast:

• Dark QR code on light background
• Avoid colors that reduce contrast
• Black and white works best
• Test scanning before final use

Quality:

• Use high-resolution images
• Avoid stretching or distorting
• Maintain square aspect ratio
• Ensure sharp, crisp edges

Marketing Applications

Business Cards

Traditional Business Cards:

• Add QR code to back of card
• Include brief instruction: "Scan for digital card"
• Maintain professional design
• Ensure code doesn't dominate layout

Digital Business Cards:

• QR code as primary sharing method
• Include in email signatures
• Add to digital portfolios
• Share via messaging apps

Vehicle Signage

Van/Truck Graphics:

• Place QR code prominently
• Include call-to-action text
• Ensure readability from distance
• Consider contrast against vehicle color

Magnetic Signs:

• Easy to update and replace
• Perfect for temporary campaigns
• Cost-effective marketing tool
• Removable when needed

Storefront Display

Window Displays:

• Visible from outside during closed hours
• Include operating hours
• Add contact information backup
• Weather-resistant materials

Reception Areas:

• Easy access for waiting customers
• Include WiFi information
• Professional presentation
• Multiple services display

Print Marketing Materials

Flyers and Brochures:

• Include QR code for more information
• Link to specific service pages
• Track campaign effectiveness
• Easy to include in mail campaigns

Business Directories:

• Stand out from text-only listings
• Provide instant access to full profile
• Include in community boards
• Local newspaper advertisements

Advanced QR Code Features

Tracking and Analytics

Scan Analytics:

• Track number of scans
• Geographic scan locations
• Time and date of scans
• Device types used

Performance Metrics:

• Scan-to-enquiry conversion rates
• Popular scanning locations
• Peak scanning times
• Campaign effectiveness

Custom Branding

Design Options:

• Add your logo to center
• Custom colors (maintaining scannability)
• Branded borders or frames
• Professional appearance

Brand Consistency:

• Match business color scheme
• Include business name below code
• Professional typography
• Consistent with other materials

Integration with Marketing Campaigns

Social Media Integration

Instagram and Facebook:

• Include QR code in posts
• Add to story highlights
• Use in video content
• Link to specific promotions

LinkedIn Professional Presence:

• Add to professional profile
• Include in business updates
• Share in industry groups
• Professional networking events

Email Marketing

Email Signatures:

• Professional email closing
• Include brief description
• Mobile-friendly size
• Update contact information

Newsletter Integration:

• Feature in regular newsletters
• Promote new services
• Share customer testimonials
• Drive traffic to updates

Mobile Optimization

Scanning Instructions

Customer Education:

• Include simple scanning instructions
• "Point camera at code and tap notification"
• Multiple scanning app options
• Troubleshooting common issues

User Experience:

• Fast loading mobile pages
• Touch-friendly navigation
• Clear contact options
• Immediate value delivery

Cross-Platform Compatibility

iPhone Users:

• Built-in camera app scanning
• iOS scanning notifications
• Safari browser optimization
• Apple Pay integration ready

Android Users:

• Google Camera app support
• Chrome browser optimization
• Google Pay integration
• Various scanner app options

QR Code Maintenance

Regular Updates

Content Updates:

• Ensure linked page content is current
• Update contact information promptly
• Refresh portfolio photos regularly
• Maintain accurate service listings

Code Regeneration:

• Update when page URLs change
• Refresh for major content overhauls
• Generate new codes for campaigns
• Archive old codes properly

Quality Assurance

Regular Testing:

• Test scanning from different devices
• Verify correct page loading
• Check mobile responsiveness
• Confirm contact forms work

Performance Monitoring:

• Track scanning success rates
• Monitor page loading speeds
• Check for broken links
• Update outdated information

Creative Uses for QR Codes

Customer Service Enhancement

Project Documentation:

• Link to project progress updates
• Share before/after photos
• Provide maintenance instructions
• Access warranty information

Follow-Up Services:

• Link to satisfaction surveys
• Request reviews and testimonials
• Schedule maintenance appointments
• Access loyalty programs

Networking and Referrals

Professional Events:

• Trade shows and exhibitions
• Industry networking events
• Community business events
• Professional association meetings

Customer Referrals:

• Encourage easy sharing
• Referral program access
• Customer testimonial collection
• Word-of-mouth amplification

Troubleshooting QR Code Issues

Scanning Problems

Common Issues:

• Poor lighting conditions
• Reflective surfaces
• Damaged or distorted codes
• Insufficient size for distance

Solutions:

• Improve lighting conditions
• Use matte printing materials
• Regenerate damaged codes
• Increase size for viewing distance

Technical Issues

Page Loading Problems:

• Check internet connectivity
• Verify page URL accuracy
• Test mobile responsiveness
• Confirm page publishing status

Code Generation Errors:

• Refresh browser and retry
• Clear browser cache
• Try different browser
• Contact support if persistent

Measuring QR Code Success

Key Performance Indicators

Scanning Metrics:

• Total number of scans
• Unique scanning devices
• Geographic scan distribution
• Time-based scanning patterns

Conversion Tracking:

• Scans to page views ratio
• Page views to enquiries
• Enquiry quality from QR sources
• Revenue attribution to QR campaigns

ROI Calculation

Cost Analysis:

• Printing and material costs
• Design and setup time
• Maintenance and updates
• Campaign management effort

Revenue Attribution:

• Jobs generated from QR codes
• Average job value from QR leads
• Customer lifetime value
• Referral generation

Need Help?

For assistance with QR code generation:

• Email Support: support@trde.link
• Response Time: Within 24 hours during business days
• Include: Business page URL, specific QR code issues, intended use case